The company said it had developed the policy with guidance from the National Eating Disorders Association. It’s an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims,” the company said in a blog post on Thursday.Īds promoting healthy lifestyles, habits or fitness services and products are still allowed on the platform if they do not “focus on weight loss”. ( Note: You must select automatic bidding if you’re optimizing for outbound clicks.“This stance makes Pinterest the only major platform to prohibit all weight loss ads. How to bid: Select Automaticto have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website. How it works: Help people discover your products or services while searching Pinterest for inspiration. How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website (or complete an outbound click).

How it works: Drive people to take actions like checkout, sign up, or add to cart on your website. ( Note: You must select automatic bidding if you’re optimizing for outbound clicks.) Conversions

How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set a maximum cost per click (CPC) that you’re willing to pay when people click on your ad in-grid. How it works:Help increase the number of Pin clicks or outbound clicks on your ad. How to bid: Set a maximum CPV bid, or the maximum you’re willing to pay per view when people view your video for 2 seconds or more. How it works: Optimize the quality of views, average play times and completion rates for people most likely to view your video. How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set a maximum cost per one thousand impressions (CPM) that you’re willing to pay when people click through your ad to visit your website. How it works: Help people discover your brand, products or other services. Choose the campaign objective that best reflects your business goals, then create a campaign. Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote.

Pinterest ad types